The gift from my 88 year old friend
During covid lockdown, many have experienced isolation. From those living alone, to those missing their family members in a different suburb, a different state, or even those locked up in nursing and institutional care. I thought if I want to find out how to help more senior people, at least I should start doing something about it. So ...
Attempt 1& 2 - Connect with the community
During lockdown, many were visiting my neighbourhood park. There are many who might be suffering in silence at home, I wanted to reach out to them. There isn't a community facebook, nor a place where lonely people go? So how would I find them? I created flyers and decided to drop them off at mailbox, but so many wrote 'No junk mail' an...
Work in progress - I can help your grandmother but also you too.
It is a bit cheesy if I started by saying "I have a dream". I do have one, and it is one where my grandmother lived long, happy and we have a beautiful farewell for her. In reality, she was bedbounded, her last words to me were "It really hurts", "I don't want to live anymore". Nobody told me about what death was supposed to be like, a...
Aged care - Reimagining the homescreen of smartphone
Case study - Insurance website redesign
What was the problem? The insurance company wanted to reduce the barrier to enquire about their product and services. What did I do first? Insurance is a product about safety. It is to protect against the misfortune of tomorrow. How can a website help ease the distress and anxiety of a customer? I spoke to a variety of people as I was ...
Case study - Retail store interactive display
What was the problem? Creating an interactive catalog display instore to engage customers What did I do first? The concept was to create a display that conveys the brand message of clothing for urban environment with extreme weather with IoT technology. Based on the brief, I explored what sensors were available in this mirror display a...
Case study - Ecommerce site
What was the problem? Amazon has become the online ecommerce store that you can get everything with the convenience of seeing a lot of choices online, at one place, competitive price, and with free and fast delivery as well. Many traditional retailers have closed down simply couldn't keep up and compete with the growing presence and ea...
My first post
My name is Catarina Mak 6 words describe me: Insatiably curious. Overcome challenges. Catalyst. Searcher. I help startup stand out from the crowd I help seniors find acceptance I help my peers to find the path to insights Overview of my experience Here is my linkedin profile
Open for work opportunities in problem solving
My name is Catarina and I am a problem solver/ storyteller/ alchemist, most people give me the title of user experience designer. I work across digital, design, business and space. 6 words describe me: Insatiably curious. Perseverance. Catalyst. Analytical. Listener. I have helped startup get funding through realising their vision and ...
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