Back to Blogging...?
I was reading this article, (or post, or blog, or whatever we're calling it these days), and while I could do without the blatant use of the writing to bash Twitter and Elon Musk while simultaneously losing all respect and credibility sounding like a temper tantrum toddler who has not gotten their way, I do agree with the desire to see...
2022 Smartphone Awards - MKBHD
https://youtu.be/5NjFuS_24v8 Really enjoyed this and found it extraordinary, (in a good way), that the Pixel 7 won best overall. I’d love to switch to a Pixel 7. I had the Pro for a few weeks, but it’s hard to overcome that Apple ecosystem. The whole blue bubble versus green bubble debate is only a problem in the United States and some...
Veteran Grit Chapter #1 - How it Started
In 2022 I was invited to write an anthology with four other Marines. I'm 45 years old and at times in my life people have told me I should write a book. I guess the twists and turns my life has taken, albeit we all experience this, it was interesting enough that people thought I should write about it. I thought it might be something I ...
"I Shook The World" by Apple
This is the first time I’ve seen Apple showcase how their technology can fit into the everyday lives of people, much like Google has done for years. Apple has always seemed to think about their ecosystem as just that - theirs. You fit into it however you can and however they will allow under their rules. Google has always strived to be...
Google Cancels Pixelbook
As seen in this latest article from The Verge, Google has decided to shutdown the Pixelbook. In some ways I can see why they're doing this, but I also think the Pixelbook was not focused on the right target market. It's not a replacement for a business machine, (I know I tested the first version and while it was close, it fell short). ...
What’s the REAL story?
We have seen the proliferation of books in recent years describing the how-to of almost every aspect of life and/or business. People are flocking to these how-to or how-I-did-it books and conferences. But what can never be duplicated are the local conditions, and the people involved with their unique and specific backgrounds. To say, "...
Twitter Spaces Brew@2
I've tried several times to begin a podcast. It never seems to take, and, I often think it's because I'm a bit of a perfectionist. I'm trying to record something with perfect quality, engaging content, proper intro music, etc, etc. It becomes more time consuming than I realize, and since it's not high on the priority list to other thin...
AI and Squirrel Food: Running A Proper POC
What does it take to run a successful proof-of-concept (POC) in artificial intelligence? While my company is most known for the work we've done in agriculture with our Farmwave technology, this principle will apply to any industry you want to integrate machine learning. There's been a lot of discussion lately about what it takes to run...
White Hot; The Rise and Fall of A&F
It was the late 90's and while serving in the military, I also worked at several Abercrombie and Fitch locations, (a lot of people had night jobs to make extra money). I ate up the culture of this company, but for a lot of reasons you wouldn’t think. I grew up in a traditional middle class family in Pennsylvania. Dad was a steelworker ...
Software Development
I was having a discussion with someone the other day about software development, how it's built to add true value and deliver real results, and how it's going to relate to web3, metaverse, AI, or whatever next version of technology someone is creating. He had this to say: "In the software industry we have created a false sense of cost ...
Information Haiku
It's the age of information and the business person lives, and sometimes dies, on its value. It's not about who you know. It's not about what you know. It's what you know aboutwho you know. Craig
Information's Value
The Methodology of Projects
The above graphic is from from the Shape-Up concept / methodology, as created by several people at Basecamp, but the author is Ryan Singer. Methods Should Drive Your Tools I've written about this in the past, but I've paid high switching costs at my work. I've tried to find the software application(s) or platform(s) that help me get th...
We're Lying to Ourselves in Agriculture and Technology
I'm guilty of utilizing marketing tactics to gain traction in the marketplace without knowing the details and how true the statements really are. Early on, I was so new to agriculture, I based comments off of what I heard other "experts" saying. Turns out, they're just in it for the marketing too. For the longest time, many large corpo...
Making Proper Death Wish Coffee
In order to be successful at this, you must read everything below. So… you want to make yourself a cup of the strongest coffee out there - Death Wish Coffee, but you’re afraid of screwing it up? Below are instruction on how to brew a proper cup of Death Wish. This can be done either with a French Press or Pour Over. The amounts listed ...
Google's Online Storage Compromised
You can call it a conspiracy theory. You can call it paranoia. Whatever you want to call it, proof seems more available than ever before. I am the kind of person who lands in the middle of the road when it comes to data privacy. I'm open to giving up certain kinds and amounts of data to make various products and services better for me....
Journalism
I've been following Sean O'Shea on Twitter as he covers what is happening in Canada. Great quality videos and photos. But more importantly, it seems as though he's just... well... covering the news. I don't seem to think Sean is taking one side or another. He's just there, capturing what is happening. Occasionally he'll ask questions t...
The Metaverse... I can't even...
By now you know what the metaverse is. However, auto-correct still does not as the word metaverse sits on my screen with a red line underneath it because it is seen as a misspelling of some kind, yet, has no suggestions to correct it. Here's the thing... I am, most often, the person who is advocating for technology to be implemented in...
What is a doctor?
Isn't the definition of a doctor literally a "qualified practitioner of medicine"? Haven't they always been drug dealers? If you and your doctor are worried about healthcare, you're priorities are in the writing place. Instead, worry about caring for your health. It makes a world if difference. Craig
Is the entry investment in AI too high regardless of its value?
This is an excerpt from Andrew Ng of Landing AI in an article he wrote in Nov of 2021: "Software companies have been successful at getting users to adapt to one-size-fits-all products. Yet machine learning could help software capture and interact with the rich diversity of the physical world. Rather than forcing every city to build str...
A new stance for me on the 2nd Amendment.
On Wednesday November 17th, 2021, I left home in the morning and headed to Alpharetta for a couple errands and a few meetings. I first stopped at a FedEx off of Windward parkway. I shipped a few packages out and headed to the downtown Alpharetta City center for my meetings. I had a little extra time, maybe 30 minutes, before my lunch m...
Behavioral AI
I've recently started working on a project that is hitting up against the behavioral side of human intelligence, and how we can program a machine to make these same decisions. Now, this is really only touching the surface as it's pushing the edge on a retail-based decision. And while it is certainly peaking my interest, I'm thinking ab...
Scratching Your Own Itch
I was recently inspired by this podcast from Jason Fried and David Heinemeier Hanson on REWORK. I've been a long time fan of both of them. Not only their products, but how they run their company. This particular episode was about scratching your own itch, or, building something for yourself that later becomes something others want as w...
Adapt and Overcome. Or, just go back to the beginning.
Lots of questions have come in lately regarding the Farmwave Harvest Vision System. Where is it? When is it coming? What's the v3 look like? What are the differences going to be? Where are you with integration(s)? The answer? We're not building it. Not this year, not ever. At least, not as a take to market as a 3rd party add-on product...
Frankenmast
Stumbled upon this concept recently with a customer asking fi we could revisit this and build it from 6 years ago. Imagery by Steve Hyland and he called it Frankenmast. Network design by myself and Adam VanHeusen. I haven't decided for this client. I might do it as an individual project on the side. My current company doesn't really do...
Ghosting - The New Popular Communication Method?
When I set out to write my thoughts on this topic, I thought I'd search the good 'ole world wide web to see other thoughts. I was actually shocked at how many other, more credible sources, have recently written about this. There's a lot more, but these are the few that I found first. Inc. - https://www.inc.com/the-muse/how-to-write-pro...
The Irony of an Image
I think it was in 2015 or 2016 this picture was created. It was created by Steve Hyland our then head of design. Back then this was my company Basecamp Networks, which created the intelliSCOUT app. Eventually I sold Basecamp Networks and intelliSCOUT became the company Farmwave. Today, the mileage on this image has been insane. It's be...
The Art of Drowning
Few people know that I was hospitalized in November of 2015 for losing my memory. I was returning from a business trip in St. Louis, and was not feeling well the morning while flying home. I have a few faint memories of the plane landing back in Atlanta, not feeling well and going to the Delta SkyClub to sit for a minute before calling...
I've Paid High Switching Costs
I'd consider myself a minimalist... at least I was until I got married and had children. But I still push that mind-set and work mentality today whenever I can. I guess you could say it makes me a bit of a utilitarian. I like to maximize my efficiency and productivity with as few tools as possible. I recently listened to this podcast b...
Anyone Can Cook
When my younger daughter was born this movie came out by Pixar called Ratatouille. She used to love watching this movie. I could put it on when she was crying and she almost instantly stopped. I got to see it... a lot. The entire concept of the movie was about a rat who can cook and how astonishing that is for anyone to believe. But it...
Party Size Bag of AI
We've all had this experience, whether it be a bag of potato chips, or a bag of Doritos like above. You get the party size because you need the most chips for your get together and because it's a very popular snack item. Doritos are always a big hit. Whether you decide to put them into a bowl, or just leave the bag for people to help t...
Over-Communicating
There’s this saying that I have always lived by: “The key to success in battle is effective communication. MCAGCC, 29 Palms, CA” This is from the Marine Corps air ground combat center where I was stationed during my time in radio operators school. I have also applied this to my own life and to my business. But lately I feel like I am m...
Veterans in Agriculture Podcast
Truly honored to have been on this podcast to share my story, the important work we're doing, and how my time serving in the Marine Corps serves me today. https://desaconsultingllc.com/vetsinagpodcast/ Craig Ganssle
"Why are you wasting your time in agriculture?"
This was an actual question from a farmer, (customer), of ours using our Farmwave technology. It really caught us off guard. The full quote was, "You guys have built some incredible technology, and, it can clearly be utilized in other industries. So why are you wasting your time in the agriculture business?"... and we've heard similar ...
The Business of Artificial Intelligence: Part II
Over the course of 7 years building out an artificial intelligence that could add billions of dollars in value to the agriculture industry and building the first known data base of imagery curated for AI in plant pathology, we had to build… a box. Here it is. Our box. The Farmwave Vision System v2.0. This box is comprised of all off-th...
The Business of Artificial Intelligence: Part I
Artificial Intelligence has been around since approximately 1956, when, John McCarthy coined the term during a workshop at Dartmouth College. I’m not a big fan of it today. I think it should be called Automated Intelligence… at least for now. Today, compute power and data are more available and more cost effective than in the 1950’s so...
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