Try to get through this paragraph:
Cats are natural carnivores. That is why an only dry food diet is detrimental to their health and longevity. A recent Harvard study found that cats fed only dry food will die 3 to 4 years earlier than cats fed a mixed diet (wet and dry food). Further, they found that an only wet food diet can help cats live two years longer than a mixed diet. What are you feeding your cat?
Holy crap. That was rough.
Why?
Because it's a brick wall of text.
There was zero white space.
You could argue that some overdo using white space (LinkedIn is a cesspool for this). But I'd say more overdo long and exhausting paragraphs.
So, how does white space help?
"The white space around a paragraph frames the thought. It creates a momentary pause for the reader to reflect on the information being delivered." — Stephen Wilbers.
By strategically placing space between paragraphs, you give the reader a chance to digest what you're saying.
Instead of a wall of text, where they stop reading, give them a digestible paragraph.
Here's how I would rewrite the opening paragraph using white space:
"Cats are natural carnivores.
That is why an only dry food diet is detrimental to their health and longevity.
A recent Harvard study found that cats fed only dry food will die 3 to 4 years earlier than cats fed a mixed diet (wet and dry food). Further, they found that an only wet food diet can help cats live two years longer than a mixed diet.
What are you feeding your cat?"
Better? I think so.
Use white space with your writing to make your content resonate and create tangible action in your reader.
Or keep throwing those bricks (of text) at your reader.
🧠 // JO