Out of all the notifications you receive, how many are useful?
For me, almost none. Which is sad.
Notifications are a fantastic way to reduce churn and improve the experience for the user.
Note: I have little experience with app marketing or UX. But I know what works on me.
Personalizing notifications is a growth lever few companies uncover.
Let me explain this through an example:
I am unsure if this notification was sent to everyone or if I received this because I reserved a spot one time.
Regardless, it probably was not tailored to users who have reserved swimming spots frequently.
The lesson: If you have the data, personalize your messaging.
Personalization is at its best when you use owned data to tailor your messaging.
The copy could also improve by using data:
“Hey, swimmer boy (or girl)! We are back open. 💦
Start reserving spots for {insert times and days they typically swim at}. Spots are going fast, so don’t tread on this opportunity to reserve your spot!”
If you have the data and plan to invest in sending notifications, use personalization.
