"In a digital world, as the village becomes global, it's never been more important to have a powerful sense of identity and to avoid the temptation of just competing to win." — Bernadette Jiwa.
From an early age, we learn to compete. We understand that winning is good and losing is bad.
This mindset works in football, not so in business.
To know which mindset your company has, ask yourself this:
Do we care more about beating our competition than we do about being responsive to our customers and delivering a kick-ass experience?
Competition-driven brands win in the short game.
Story-driven brands win the long game.
Which game are you playing?
🧠 + ❤️ // JO
🧠 + ❤️ // JO