Most business writing sucks.
It's a sea of sameness. Websites, blogs, and social media posts all look the same.
If you think you're different, I have an exercise for you.
Go to your website or latest social media post and cover your logo or profile picture.
Read it as your audience would.
Now, go to another website in your industry or social media post and do the same.
Was there any difference? For most, the answer will be no.
Sure, the words will be different, but there will be no significant difference in voice.
It's all the same. It's no wonder no one is explicitly drawn to you.
How can you improve this?
- Define a voice for your brand (and yourself)
- Write how you talk (use voice memos to write your content)
- Avoid over-editing your content (too many chefs in the kitchen)
- Be different, gosh darn it! (be yourself)
Creating a unique voice and consistently displaying it is challenging. But it will reward you in standing out in the sea of sameness.
When writing your next website copy, blog, or social media post, ask what is different about it compared to the rest.
It will be unlikely to leave a lasting impact on your potential customer if nothing is different.
How do/did you establish a unique voice for your brand?
🧠 + ❤️ // JO