There's no single formula to follow when designing digital experiences and Roblox content is no different. After being involved publicly (and behind the scenes) in some of the most significant projects on the Roblox platform, we've learned a lot about optimizing, designing, and creating the best experiences we possibly could.
Some standard game design principles, some real-life inspirations, and some flair that we know the fans will love.
But, who are "the fans"? For a traditional game, it might be your community. All the players that come back to your game daily and engage with your updates.
For a game powered by a creator or influencer, it's likely the fanbase. While it may appeal to the audience at large, there will undoubtedly be references to their content, audience, or other related details unless it's specifically designed not to.
And for music experiences - it's the fans of the artist we're helping realize the world that matters most. Catering to the Roblox community at large is, of course, helpful. However, if we treated all feedback equally, our projects would all take 6+ months to complete, give everything away for free, and probably have many more moving pieces than what's necessary.
Knowing your audience doesn't just entail knowing who plays your game, but it's also about articulating who you're designing for, and they're the ones you should be weighing feedback heavily from. You'll never please everyone, especially for something that everyone has their preferences for - music.
We consider everything, of course: All ideas, feedback, comments, and even angry social posts telling us how to do our job better. We use it to optimize our workflow, improve our underlying systems, and make even better worlds.
Alternatively - you can also turn your virtual goods into limiteds. :)
- Devon
Some standard game design principles, some real-life inspirations, and some flair that we know the fans will love.
But, who are "the fans"? For a traditional game, it might be your community. All the players that come back to your game daily and engage with your updates.
For a game powered by a creator or influencer, it's likely the fanbase. While it may appeal to the audience at large, there will undoubtedly be references to their content, audience, or other related details unless it's specifically designed not to.
And for music experiences - it's the fans of the artist we're helping realize the world that matters most. Catering to the Roblox community at large is, of course, helpful. However, if we treated all feedback equally, our projects would all take 6+ months to complete, give everything away for free, and probably have many more moving pieces than what's necessary.
Knowing your audience doesn't just entail knowing who plays your game, but it's also about articulating who you're designing for, and they're the ones you should be weighing feedback heavily from. You'll never please everyone, especially for something that everyone has their preferences for - music.
We consider everything, of course: All ideas, feedback, comments, and even angry social posts telling us how to do our job better. We use it to optimize our workflow, improve our underlying systems, and make even better worlds.
Alternatively - you can also turn your virtual goods into limiteds. :)
- Devon