The answer is simpler than you might think: don't look for ideas, look for problems. A good startup idea is not a Eureka! moment of genius, but the result of a methodical process of identifying and solving problems. So, if you're serious about starting your own business, here's what you need to do.

Define Your Target Market
The first step is to clearly define your target market. Who are you solving the problem for? This might seem like a no-brainer, but it's important to get specific here. The more specific you are about who your target market is, the easier it will be to find problems to solve for them.

Identify Their Pain Points
Once you've defined your target market, it's time to start looking for their pain points—the things that are making their lives difficult or preventing them from achieving their goals. These pain points can be anything from a lack of access to quality information to an inefficient process they have to go through on a daily basis.

Find a Unique Solution to Their Problem
Once you've identified your target market and their pain points, it's time to start brainstorming solutions. But beware— coming up with a solution is only half the battle. To be successful, your solution needs to be better than the alternatives that already exist. This means considering things like price, convenience, and customer service when coming up with your offering.

Final thoughts
There's no denying that coming up with a good startup idea is tough. But by following these steps and looking for problems instead of ideas, you'll give yourself a much better chance of success. So what are you waiting for? Start solving some problems!