As a small business owner, you always look for ways to improve your brand and digital footprint. One such tool is Canva Pro, a design platform that claims to alter how you produce digital content. And, for only $149 per year, it can provide you with the highest return on investment (ROI) for your business.

Visual content reigns supreme in the digital age. It could mean the difference between a customer clicking on your post and scrolling past it. More importantly, it can aid in the retention of your brand in their minds. However, only some small businesses can afford to engage a skilled graphic designer or purchase costly design software. Canva Pro comes in handy here.

Canva is an online design and publishing platform that makes design accessible to anyone, even those with no prior knowledge of graphic design. Canva Pro, the company's paid edition, takes this accessibility to the next level by offering several features to speed up content production. These include, among other things, an extensive collection of templates, premium fonts, photos, videos, and the option to resize designs.

A Canva Pro subscription costs $149 per year. However, how does this translate into ROI for your company? Let's dissect it.

Time-saving: The range of customisable templates helps you to swiftly develop high-quality designs, allowing you to focus on operating your business rather than struggling with design components.

Canva Pro's Brand Kit feature allows you to preserve your brand's colours, logos, and fonts. This provides brand consistency throughout your visual content, which aids in brand identification among your target audience.

Consider the cost of engaging a professional graphic designer or purchasing high-end design software. Canva Pro grants you access to professional-level design materials at a fraction of the cost.

Increased interaction: High-quality, consistent graphic material on your social media platforms and website can increase interaction. This means more prospective customers and, as a result, higher sales.