"Watch the bartender"
This was Jack Dorsey's way of explaining Square. They took all the things that interfered with the bartender interacting with the customer and built a product to remove those barriers.
Ibrahim Bashir shares this real world example and numerous others related to customer feedback in a packed episode of the ProdPad podcast.
My favorite concept he shares is leaders getting out in the field and getting a deep understanding of the customer experience. Whether that is working in an Amazon fulfillment center or listening to customer service calls.
This is something we can all do to ensure we are building products that are deeply connected to the customer.
Take a listen:
https://youtu.be/-OmVTiKgYlw
This was Jack Dorsey's way of explaining Square. They took all the things that interfered with the bartender interacting with the customer and built a product to remove those barriers.
Ibrahim Bashir shares this real world example and numerous others related to customer feedback in a packed episode of the ProdPad podcast.
My favorite concept he shares is leaders getting out in the field and getting a deep understanding of the customer experience. Whether that is working in an Amazon fulfillment center or listening to customer service calls.
This is something we can all do to ensure we are building products that are deeply connected to the customer.
Take a listen:
https://youtu.be/-OmVTiKgYlw