It’s 8am, and I’m ready to pull my hair out.
I can’t f*cking take it anymore.
No, I’m not losing my mind. I just want to kill my cat.
She’s been meowing/yelling since 5:30am for food. That’s 2.5 hours straight of sirens in my ears.
While I won’t lie and say I handled it perfectly, a few shoves and screams, I did keep my cool for a majority of it.
It’s something I’ve been working on a lot: Having more restraint.
And I think a lot of marketers could benefit from increasing their restraint.
“Wait, I’ve never seen a marketer flip out before. What do you mean they could have more restraint?”
Let’s first define restraint:
Restraint is defined as “unemotional, dispassionate, or moderate behavior; self-control.”
Hmmm. Why would marketers benefit from that?
Marketers are usually some of the most emotional and passionate folks. I know, I’m one of them.
But does that lead to sound decisions and consistent execution?
“Clubhouse is the next big thing!!! We need to get on there!!!” — Emotional marketer.
“The newsletter is not working, let’s start a vlog.” — Marketer after two months of doing a newsletter who lacks self-control.
Sticking to things when they don’t work, not chasing the new shiny object, and making decisions based on data and some subjectivity is when marketing shines.
And I believe that is only done with great restraint.
Summary: When marketing has better restraint, they achieve more than the alternative.
Could you increase your restraint when it comes to marketing?
If so, maybe getting a cat could help. 😊
🧠 // JO